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How Nike Used Anthropology in its 'Dream Crazy' Campaign
Nike's "Dream Crazy" campaign, launched in 2018, stands as a testament to the brand's profound understanding of cultural dynamics and...
fitformedblog
Feb 222 min read
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The Importance of Anthropology in the Age of AI
Artificial intelligence (AI) is rapidly transforming the world, influencing industries ranging from healthcare and finance to marketing...
fitformedblog
Feb 53 min read
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The Anthropology of Fast Food: How McDonald's Adapts to Culture to Win Over Customers
Fast food is more than just a convenient meal—it is a cultural phenomenon shaped by and shaping societies around the world. Global chains...
fitformedblog
Jan 302 min read
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Nissan Case Study
As the automobile industry continues to innovate to enhance the experience for both drivers and passengers, companies are beginning to...
fitformedblog
Sep 16, 20242 min read
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Reviewing Forbes Article: Bolstering Market Research With Anthropology
While researching different ways to market FitFormed, I found a fascinating article from Forbes by Autumn McDonald discussing the ties...
fitformedblog
Aug 26, 20242 min read
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Welcome to Anthropreneur
Welcome to Anthropreneur. Anthropreneur is a blog that I have created to examine the new field of marketing anthropology with the hopes...
fitformedblog
Aug 14, 20242 min read
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