About

Hi! My name is Sammy, I am a rising high school senior. Growing up, I struggled mightily with my weight and appearance. Throughout my high school years, I have conquered these struggles. On my weight loss journey, I realized my passion for helping others reach their fitness goals as I know how life-changing it is. This inspired me to start FitFormed, a community-based online forum for people like me wanting to reach their weight loss and fitness goals. Through starting this community and running it, I have realized how hard it is to market a platform and get new members. While researching marketing strategies, I came across a Forbes article discussing the advantages of using anthropology to bolster market research. Said article has inspired me to look deeper into the realm of anthropology to get a better grasp of consumer behavior to utilize new ways of growing my platform and attracting more members. I have created this blog, Anthropreneur, to share what I find to help and educate others like me on new and unique ways to market and grow their businesses and platforms.